Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Minat Beli Pada Miniso Kota Parepare

Mariana, Mariana
Umaima, Umaima

Al-Sharf: Jurnal Ekonomi Islam
Vol 6, No 1 (2025)

This study aims to analyze the effect of brand image, price, and product quality on consumer purchase intention at Miniso in Parepare City. Using a quantitative approach, the research collects data through a survey involving 96 respondents who are consumers of Miniso in Parepare City. Data analysis is conducted using multiple regression analysis techniques. The results show that brand image does not have a significant effect on purchase intention for Miniso products in Parepare City, price has a significant effect on purchase intention for Miniso products in Parepare City, and product quality has a significant effect on purchase intention for Miniso products in Parepare City.