<![CDATA[The purpose of this research is to find out the identification and Critical Success Factor analysis as the supporter in achieving competitive advantage. The research method is using qualitative method by usingSWOT analysis, data analysis technique is using descriptive analysis qualitative approach since it revealsdefinitions and explanation by making comparison between the obtained data and existing basic theories.Therefore the priority strategy to be carried out by PT Citra Pamerindo Abadi (CPA) is marketpenetration by attracting new customers and using bargaining power from the exhibition member toconduct Event Organizer. Based on the result of analysis can be concluded that by conducting SWOTanalysis a company can find out the strengths, weaknesses, opportunities and Threats are encountered bythem so they can arrange a strategy for their advantage in the future related to competitive advantage.Furthermore, SWOT analysis can be used as performance appraisal instrument both operational andfinancial. SWOT analysis is performed in certain period for example at the end of the year soimprovement can be done continuously.Keywords: Critical Success Factors, SWOT Analysis, Competitive Advantage ]]>
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