Jurnal Ilmu dan Riset Akuntansi
Vol 2, No 11 (2013)

PERANAN AUDIT OPERASIONAL UNTUK MENINGKATKAN KINERJA FUNGSI PEMASARAN PT MNC FINANCE, Tbk.

Anam, David Faizal (Unknown)



Article Info

Publish Date
02 Oct 2015

Abstract

The purpose of this research is to find out how the implementation of operational audit is in order to improve the marketing functions performance at PT MNC Finance, Tbk. This research is using descriptive qualitative to describe how the implementation of operational audit is in order to improve the performance of marketing functions, at PT MNC Finance Tbk. The data is using both primary and secondary data which is obtained from Marketing department and Internal audit of PT MNC Finance, Tbk., Tulungagung, East Java branch. The result of research shows that the operational audit has been implemented appropriately in accordance with the regulations which have been set by the Internal Audit Division of PT MNC Finance, Tbk. and operational audit has the role in increasing the marketing functions of PT MNC Finance, Tbk. It can be seen from the data of marketing performance has been increasing in the year of 2012 as much as 8.5% or equal to Rp 1,543,000,000.Keywords: Operational Audit, Performance, Marketing Function

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Journal Info

Abbrev

jira

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu dan Riset Akuntansi adalah publikasi elektronik yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. Jurnal Ilmu dan Riset Akuntansi merupakan publikasi artikel dalam bentuk elektronik dimana adalah hasil karya mahasiswa program studi sarjana dan pascasarjana ...