Journal of Islamic Economics and Business
Vol. 4 No. 1 (2024): Journal of Islamic Economics and Business

Strategy Analysis for Improving Product Quality in the Choque Chocolate Business in Koto Tuo IV Koto, Agam Regency

Hardianti, Windi (Unknown)
Asyari, Asyari (Unknown)

Article Info

Publish Date
01 Jul 2024

Abstract

This study aims to identify strategies for enhancing product quality in the Choque chocolate business in Koto Tuo IV Koto, Agam Regency. Using a descriptive qualitative approach and SWOT analysis, data were collected through interviews, observations, and documentation. The findings show that improving product quality positively impacts product durability and consumer purchasing power. Recommended strategies include enhancing flavor variety, leveraging social media for marketing, collaborating with delivery services, optimizing production processes, and aligning production with demand. These strategies aim to increase competitiveness and meet consumer expectations effectively.

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Journal Info
Journal of Islamic Economics and Business
Website

Abbrev

jieb

Publisher

UIN Sunan Gunung Djati Bandung

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

The Journal of Islamic Economics and Business (JIEB) is open access, peer-reviewed journal dedicated to publishing original research papers on Islamic economic and business issues. This journal is likewise committed to making the articles it publishes available to international academicians, ...