Pengaruh Overconfidence, Herding Factor, dan Financial Literacy pada Keputusan Investasi Gen Z (Studi Kasus: Anggota Kelompok Studi Pasar Modal Fakultas Ekonomi dan Bisnis Universitas Udayana)

Putu Krishna Prasetya Budi
Ni Made Adi Erawati

Journal Of Business, Finance, and Economics (JBFE)
Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)

This study aims to analyze the influence of overconfidence, herding factor, and financial literacy on the investment decisions of Generation Z. The case study was conducted on members of the Capital Market Study Group at the Faculty of Economics and Business, Udayana University. The independent variables in this research include overconfidence, herding factor, and financial literacy. This study is based on financial behavior theory and employs a quantitative method. Data were collected through questionnaires distributed to active members of the Semi-Autonomous Body of the Capital Market Study Group at the Faculty of Economics and Business, Udayana University (BSO KSPM UNUD). The population in this study consists of 314 individuals, using a saturated sample. The data analysis technique used is multiple linear regression to test the influence of each independent variable on investment decisions. The results indicate that overconfidence, herding factor, and financial literacy positively affect Generation Z's investment decisions.