<![CDATA[This article discusses the urgency of character education in shaping the morality of young citizens in the era of globalization and digitalization. Through literature review and questionnaires involving 18 respondents, key values such as honesty, responsibility, discipline, empathy, religiosity, and nationalism emerged as essential. While most respondents recognize its importance, challenges such as the influence of social media, lack of role models, and the absence of contextual approaches hinder effective implementation. The study emphasizes that character education must be a collaborative effort involving families, schools, and communities, and be integrated with civic education. Character education should go beyond value transmission and aim to holistically shape students' personalities across cognitive, affective, and psychomotor domains. When implemented reflectively and contextually, character education becomes a vital strategy for developing a moral and adaptable young generation.]]>
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