Comvice : Journal of community service
Vol. 9 No. 1 (2025): April (2025)

PEMBERDAYAAN EKONOMI MELALUI WORKSHOP INTEGRATED MARKETING BAGI IBU-IBU PKK: Studi Kasus Pada Usaha Gelang Manik-Manik

Nur , Anisah (Unknown)
Afif, Al Ghozy Haidar (Unknown)



Article Info

Publish Date
09 Jul 2025

Abstract

A form of community service with a focus on increasing the economic capacity of Family Welfare and Empowerment through bead-making skills. The fostered partners, who have creative potential in making beads, face obstacles in product packaging, budget management, and digital marketing. To overcome these problems, our community service team applies intensive training and mentoring methods. The implementation of activities includes training in attractive and functional packaging design, preparation of efficient production budgets, and utilization of social media and e-commerce platforms for product marketing. The results of the coaching show a significant increase in the quality of more attractive product packaging (75% increase in quality), understanding of financial management (60% increase based on evaluation results), and increasing market reach through digital marketing (40% increase in online sales based on sales data). The follow-up plan that will be carried out is ongoing mentoring in developing product designs and strengthening digital marketing strategies to ensure the sustainability of partner businesses

Copyrights © 2025






Journal Info

Abbrev

COMVICE

Publisher

Subject

Economics, Econometrics & Finance

Description

COMVICE: Journal community of cervices diterbitkan oleh Lembaga Publikasi dan Penerbitan Karya Ilmiah STIE PGRI Dewantara Jombang mulai tahun april 2017 dan konsisten sampai saat ini terbit dua kali setiap tahun yaitu pada bulan April dan Oktober, jurnal ini diterbitkan untuk mempublikasikan karya ...