The purpose of this study was to analyze the effect of lifestyle on the consumptive behavior of fishermen's children in Botubarani Village, Bone Bolango Regency. The research approach used is a quantitative research approach. The sample of this research is 100 respondents with purposive sampling technique. Data collection techniques using a questionnaire. The data analysis technique used is simple regression analysis. The results of this study show that there is a positive and significant influence of lifestyle on consumptive behavior. This is shown by the t count of 13,182 and the Sig. 0.000 < α 0.01, it can be stated that lifestyle has a significant effect on consumptive behavior. So it can be concluded that lifestyle has a contribution to the consumptive behavior of fishermen's children in determining their economic activities.
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