JER
Vol. 8 No. 1 (2025): March-August

Implementation of Management Economics in MSMEs in the Digital Era

Ambalao , Shapely (Unknown)
Sahetapy, Kenneth (Unknown)

Article Info

Publish Date
04 Jul 2025

Abstract

Digital MSMEs in Indonesia are facing new dynamics amid rapid technological transformation. This study aims to evaluate the extent to which managerial economic principles have been applied in the management of digital-based MSMEs. Using a Systematic Rapid Review approach to analyze five academic articles published in 2024, the study finds that managerial capability and e-commerce utilization are dominant factors in improving efficiency and competitiveness. The findings also reveal significant challenges such as low managerial and digital literacy, and suboptimal policy support. Therefore, a sustainable strategy emphasizing managerial training, data utilization, and cross-sector collaboration is needed to enhance MSME performance in the digital era.

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Journal Info
JER
Website

Abbrev

JER

Publisher

Universitas Muslim Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...