Daya Saing : Jurnal Ilmu Manajemen
Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)

PENGARUH PENGGUNAAN E-WALLET DAN LITERASI KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA USN KOLAKA (Program Studi Akuntansi 2021-2024)

Annisa, Annisa (Unknown)
Triani, Neks (Unknown)
Bustang, Bustang (Unknown)

Article Info

Publish Date
17 Jul 2025

Abstract

The purpose of thisresearch is to study the use of E-Wallets and financial literacy and whether they affect students' impulsive buying behavior. Using a quantitative approach and processed using SPSS 25. This study indicates that the use ofE-Wallets along with financial literacy influences impulsive buying behavior. The R square value is0.578, which indicates that the impact of E-Walletusage and financial literacy on impulsive buying is57.8%, while the remaining42.2% is determinedby other variables. Keywords: Capital Structure, Company Growth, Company

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Journal Info
Daya Saing : Jurnal Ilmu Manajemen
Website

Abbrev

dayasaing

Publisher

Komunitas Manajemen Kompetitif

Subject

Decision Sciences, Operations Research & Management Other

Description

Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications ...