INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi

Building Customer Loyalty through Service Quality and Satisfaction: A Study at PDAM KCP Sei Agul

Krismalem, Pika Dea (Unknown)
Purba, Dianty Putri (Unknown)
Evadine, Rebecca (Unknown)

Article Info

Publish Date
21 Jul 2025

Abstract

This study aims to assess how the variables of Service Quality and Customer Satisfaction influence Customer Loyalty at PDAM KCP Sei Agul. The research method used is a quantitative approach by distributing online questionnaires to 30 respondents who served as the sample for this study. Data were analyzed using SPSS version 25 with a multiple linear regression approach. The results of the study indicate that both Service Quality and Customer Satisfaction variables have a partial effect on Customer Loyalty. However, these variables do not have a simultaneous effect on Customer Loyalty.

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Journal Info
INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Website

Abbrev

invest

Publisher

Lembaga Riset dan Inovasi Al-Matani

Subject

Economics, Econometrics & Finance

Description

INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The ...