The brain drain phenomenon is increasingly in the spotlight, a condition in which skilled Indonesian workers choose to work abroad, especially after the viral #KaburAjaDulu social campaign. This research aims to understand how this migration trend affects Indonesia's economic competitiveness, particularly in terms of talent loss, productivity and national innovation capacity. Using a descriptive qualitative approach and a secondary case study, this research drew on data from official government reports, scientific publications, and media articles. The results show that if not managed seriously, brain drain can hamper long-term economic growth. Therefore, more inclusive and visionary policies are needed to retain domestic talent and strengthen the work ecosystem that supports the younger generation to stay in Indonesia
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