Journal Integration of Social Studies and Business Development
Vol. 3 No. 2 (2025): Article in Press

Mapping the Learning Journey of Students and Parents in an Inclusive Music School: Case Study of Sunar Sanggita

Mahayasa, I Made Prasetya Wiguna (Unknown)
Ariyanti, Maya (Unknown)
Ghina, Astri (Unknown)



Article Info

Publish Date
26 Jul 2025

Abstract

This study analyzes customer journey mapping of parents and students in Sunar Sanggita, a social enterprise that empowers the blind as music teachers. Through a qualitative approach involving in-depth interviews with 16 respondents, this study identified the stages of the consumer journey and pain points associated with using inclusive music course services. The results reveal four primary pain points: a lack of transparency regarding information about blind teachers, concerns about teachers' abilities, dependence on teaching assistants, and a scarcity of events to motivate students. Despite the initial challenges, the majority of respondents appreciated the social value gained from the experience of learning with blind teachers. This research contributes to the development of empathy-based service strategies for social enterprises that empower people with disabilities, while also providing insights into enhancing the quality of the consumer experience in the context of inclusive music education.

Copyrights © 2025






Journal Info

Abbrev

JISSBD

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Journal Integration of Social Studies and Business Development (JISSBD) is an international, multidisciplinary, open-access journal aiming to promote and enhance research in all social studies and business development fields. It publishes peer-reviewed articles and encourages an interchange between ...