MARKETING RESEARCH WITH BLOCKCHAIN CONCEPTS FOR LEARNING OUTCOMES – RESEARCH AND SYSTEM THINKING SDG#4 AND 9.

Yeung, Shirley
Zhou, Ceci

Jurnal Ilmiah Manajemen Surya Pasca Scientia
Vol 14 No 1 (2025): Jurnal Ilmiah Manajemen Surya Pasca Scientia

The purpose of this paper is to explor the steps of applying GLD and QF Level 5 domains to assess the competency level of business undergraduate students’ research thinking and system thinking for sustainable development of a research-based course of a QF Level 5 business programme. This paper is to explore the steps of assessing business students on current issues identification for PILOs and CILOs with Generic Level Descriptors (GLD) and AI rubrics. This is managerial relevant to curriculum planning and assessment design. However, quantitative and qualitative research for an assessment framework on QF/ GLD AI rubrics is needed for competency building of business research students.