<![CDATA[This study aims to analyze the effect of service quality on revisit intention mediated by visitor satisfaction. A quantitative approach is used with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis method. The population of this study was visitors to the cultural tourism object of Keraton Kasepuhan Cirebon. Sampling used accidental sampling with a sample size of 120 respondents. The data collection technique used a questionnaire with a Likert scale. The results of the study showed that service quality had a significant effect on visitor satisfaction and revisit intention. In addition, visitor satisfaction was also proven to have a significant effect on revisit intention. Other findings revealed that visitor satisfaction mediated the effect of service quality on revisit intention. These results emphasize the importance of optimal service quality management to create a satisfying visiting experience and encourage tourist loyalty.]]>
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