Asian Journal of Management Analytics
Vol. 4 No. 3 (2025): July 2025

Assessing the E-Banking Services Using Service Quality and Customer Planned Behavior

Aluma, Ikechukwu Amos (Unknown)
Drequito, Glory Sotelo (Unknown)
Umeh, Azubuike Lucky (Unknown)



Article Info

Publish Date
19 Jul 2025

Abstract

This paper investigates the customer satisfaction of e-banking users by employing the SERVQUAL model and the Theory of Planned Behavior (TPB) model, comprehensively analyzing customer perceptions and behaviors. A quantitative method utilizing a descriptive survey research design was employed to collect and analyze the respondents' e-banking level of satisfaction across SERVQUAL dimensions and TPB constructs. The study revealed that e-banking users expressed high customer satisfaction with e-banking services, as measured using the SERVQUAL dimension and TPB constructs. However, network issues and cyber threats emerge as critical problems that e-banking users encounter. The study provides valuable insights for banks to continuously improve their security features, interface design, and real-time assistance to reduce the anxiety users experience while transacting on e-banking platforms.

Copyrights © 2025






Journal Info

Abbrev

ajma

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics ...