Indo-Fintech Intellectuals: Journal of Economics and Business
Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)

THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY, BRAND REPUTATION, AND CONSUMER TRUST ON ENTREPRENEURIAL VENTURES

Jama, Ahmad Kamal (Unknown)



Article Info

Publish Date
12 Jul 2025

Abstract

This study investigates the effects of Corporate Social Responsibility (CSR), brand reputation, and consumer trust on the performance of entrepreneurial ventures. Utilizing a quantitative approach and surveying 250 consumers who have recently interacted with entrepreneurial businesses, the research employs Structural Equation Modeling (SEM) to test hypothesized relationships. Results reveal that CSR significantly enhances brand reputation and consumer trust, with brand reputation partially mediating the relationship between CSR and consumer trust. Furthermore, consumer trust strongly predicts entrepreneurial venture performance, highlighting trust as a critical driver of business success in emerging ventures. These findings underscore the strategic importance of integrating CSR initiatives and actively managing brand reputation to foster consumer trust, which in turn improves venture outcomes. The study contributes to both academic literature and practical management by providing a comprehensive model of how responsible practices influence consumer perceptions and entrepreneurial performance

Copyrights © 2025






Journal Info

Abbrev

ifi

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Indo-Fintech Intellectuals: Journal of Economics and Business (IFI-JEB) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and students, published by Lembaga Intelektual Muda (LIM) Maluku. IFI-JEB ...