Amkop Management Accounting Review (AMAR)
Vol. 5 No. 2 (2025): July - December

Implementation of Employee Retention Strategy to Increase Employee Loyalty at Atalla Bakery Store

Anisah , Azizah (Unknown)
Maidalena , Maidalena (Unknown)
Nasution , Muhammad Syukri Albani (Unknown)



Article Info

Publish Date
11 Jul 2025

Abstract

This study aims to identify policies and factors that influence employee retention and their impact on employee loyalty at Atalla Bakery. Maintaining employees as a company's main asset is crucial to ensuring organizational productivity and stability. This study uses a qualitative approach with descriptive methods , with data collection techniques through interviews, observations, and documentation. The results show that employee retention strategies at Atalla Bakery include providing incentives, performance-based bonuses, flexibility in working, and career development opportunities. Although a supportive work environment and adequate benefits have been implemented, several challenges remain, such as high workloads at certain times and limitations in training programs. The conclusion of this study emphasizes the importance of developing a more comprehensive retention strategy to increase employee loyalty sustainably.

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Journal Info

Abbrev

amar

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Amkop Management Accounting Review (AMAR) futhermore seeks to advance an understanding of management accounting in its broader context, such as issues related to the interface between internal and external reporting or taxation. New theories, topical areas, and research methods, as well as original ...