El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Partisipasi Kegiatan Boikot dan Loyalitas Pelanggan Terhadap Minat Beli Ulang Produk PT. Unilever Indonesia

Amirul Mukminin (Unknown)
Achmad Syamsul Huda (Unknown)

Article Info

Publish Date
04 Aug 2025

Abstract

This study aims to analyze the influence of customer loyalty on repurchase intention, as well as the role of boycott participation as a mediating variable. This research was conducted on Unilever customers in the Jabodetabek area by distributing questionnaires and using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method involving 215 respondents. The results showed that customer loyalty has a positive and significant effect on repurchase intention, while boycott participation was found to have no significant effect on consumers' decision to repurchase the products they have used. Validity and reliability tests state that the questionnaire instruments used in each variable have a good level of validity and reliability.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...