International Journal of Informatics and Communication Technology (IJ-ICT)
Vol 14, No 3: December 2025

Attitude and intention to use chatbots in e-commerce: the moderating role of personal innovativeness

Hardi, Indah Oktaviani (Unknown)
Maki, Ahmad (Unknown)
Simanjuntak, Evi Rinawati (Unknown)



Article Info

Publish Date
01 Dec 2025

Abstract

Internet-based retailers employ artificial intelligence (AI) chatbots to facilitate customer communication. This research endeavored to evaluate consumers' intentions regarding the utilization of chatbots for customer service interactions, building upon the technology acceptance model (TAM). TAM-based chatbot adoption is the subject of an abundance of research. Conversely, the extent to which users' perception of the chatbot's response quality influences their intention to adopt remains uncertain. In addition to investigating the potential influence of chatbot response accuracy and completeness on users' intention to adopt the system, this study explored the relationship between users' personal innovativeness and adoption intention. A total of 312 usable responses were analyzed with PLS-SEM from survey data collected via convenience sampling from e-commerce customers. Perceived usefulness, convenience of use, accuracy, and completeness all influenced attitudes toward chatbots, as shown by hypothesis testing result. Attitude formation toward chatbots is most strongly influenced by perceived completeness. Personal innovativeness has a negative influence, which contradicts the hypothesis despite the fact that its moderating effect is statistically significant. Further comprehension of the key determinants of attitude towards chatbots is enhanced by these findings. It is advisable for organizations to empower the chatbot with the capability to conduct thorough and precise responses to inquiries.

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Journal Info

Abbrev

IJICT

Publisher

Subject

Computer Science & IT

Description

International Journal of Informatics and Communication Technology (IJ-ICT) is a common platform for publishing quality research paper as well as other intellectual outputs. This Journal is published by Institute of Advanced Engineering and Science (IAES) whose aims is to promote the dissemination of ...