VCode
Volume 4, Nomor 2, Juni 2025

VISUAL CULTURAL DIFFERENCES OF SOUTHERN AND NORTHERN WATER TRIBE WOMEN IN AVATAR: THE LAST AIRBENDER

Saleh, Muhammad Rafi Adira (Unknown)
Prakoso, Stormy Yudo (Unknown)



Article Info

Publish Date
05 Aug 2025

Abstract

Animation media has a role in the process of global cultural exposure, especially through the designed worldbuilding in it. An animated work with worldbuilding that designs culture well is the animated series Avatar: The Last Airbender. This research is focused on exploring the differences between the cultures of the Southern and Northern Water Tribes in the world of Avatar based on Hofstede's four layers of cultural theory (Symbols, Heroes, Rituals, & Values), especially in women's culture. The research was conducted using comparative qualitative methods. In this research, differences were found in Symbols (clothing, hair, jewelry), Heroes (Katara and Yue), Rituals, and Values in the two water tribes. Southern women prioritize practicality and survival, as reflected by Katara while northern women emphasize social order and tradition, embodied by Princess Yue. This research shows that in worldbuilding, various cultures can be formed and deepen the narrative of an animation.

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Journal Info

Abbrev

VCoDe

Publisher

Subject

Arts Other

Description

VCoDe: Journal of Visual Communication Design is an academic journal published by Department of Visual Communication Design, Faculty of Fine Arts and Design, Institut Seni Indonesia Padangpanjang twice a year. This journal publishes original articles with focuses on the results of studies in the ...