Journal of Digital Business and Innovation Management
Vol. 4 No. 2 (2025): December 2025

A Systematic Literature Review on Artificial Intelligence Features Driving Purchase Intention on Web Commerce: Insights into Customer Experience and Trust Using Python-Based Analysis

Siska Erliana (Unknown)

Article Info

Publish Date
29 Jul 2025

Abstract

This study presents a Systematic Literature Review (SLR) exploring how artificial intelligence (AI) features influence purchase intention on web commerce platforms, with a focus on customer experience and trust as mediating factors. Using Python-based bibliometric and text mining tools, the review examines academic literature published between 2017 and 2024. Findings suggest that AI features such as personalization, chatbots, recommendation systems, and virtual try-ons significantly contribute to enhancing user experience and building trust, which in turn foster purchase intention. The study also highlights methodological trends and proposes directions for future research.

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Journal Info
Journal of Digital Business and Innovation Management
Website

Abbrev

jdbim

Publisher

Universitas Negeri Surabaya

Subject

Decision Sciences, Operations Research & Management Library & Information Science

Description

Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and ...