<![CDATA[This study aims to examine the influence of financial literacy, motivation, personal interest, environment, and investor behavior on stock investment decisions. A quantitative approach was employed using a survey method through questionnaires distributed to respondents. The collected data were analyzed using multiple linear regression to determine the partial effect of each independent variable on investment decisions. The results revealed that all independent variables had a significant partial influence on investment decisions. Financial literacy enhances individuals’ ability to make rational investment decisions. Motivation encourages active participation in investment activities. Personal interest contributes to self-confidence and proactive behavior in decision-making. Environmental factors, such as support from family and peers, also shape investment behavior. Furthermore, investor behavior-reflected in risk tolerance, confidence, and decision-making styles-plays a crucial role in determining investment choices. These findings suggest that improving financial literacy, strengthening motivation, fostering personal interest, encouraging a supportive environment, and managing investor behavior can lead to better-informed and more confident investment decisions in the stock market. Ultimately, these efforts can contribute to increased participation and improved outcomes in personal financial management.]]>
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