Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh User Generated Content (UGC) dan Price Bundling terhadap Keputusan Pembelian Produk Richeese Factory Cabang Cibinong

Nuur Aulia, Annisa (Unknown)
Junaedi, Dedi (Unknown)
Supriyatna, Rio Kartika (Unknown)

Article Info

Publish Date
05 Aug 2025

Abstract

This study examines the influence of User Generated Content and Price Bundling on purchasing decisions at Richeese Factory’s Cibinong branch. A quantitative approach was used, with data collected through questionnaires distributed to 109 respondents. Multiple linear regression analysis revealed that both User Generated Content and Price Bundling have a positive and significant effect, both partially and simultaneously, on consumer purchasing decisions. Keywords: User Generated Content, Price Bundling, Purchasing Decision.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...