EBID:Ekonomi Bisnis Digital
Vol 3, No 1 (2025): Juli

PEMANFAATAN AI (ARTIFICIAL INTELLIGENCE) DALAM PEMBUATAN WEBSITE SEBAGAI INOVASI PENGEMBANGAN BISNIS KULINER SNACK PHOPHO

Pinandhito, Ajisoko Tyang (Unknown)
Rabbany, Alfan Naufal (Unknown)

Article Info

Publish Date
31 Jul 2025

Abstract

This study aims to provide understanding and recommendations regarding the use of Artificial Intelligence (AI) in product marketing through a website platform. The object of the research is UMKM Snack Phopho, a small business specializing in snack products, established in 2022. The method used is the implementation of AI via the durable.co platform to build a sales website that supports transactions and enhances accessibility for consumers. The results show a 35% increase in sales within 14 days and a high level of user satisfaction, as indicated by questionnaire data showing that over 85% of respondents provided positive feedback.

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Journal Info
EBID:Ekonomi Bisnis Digital
Website

Abbrev

ebid

Publisher

STMIK Widuri

Subject

Economics, Econometrics & Finance

Description

The Infotech : Journal of Technology Information is a scientific journal that contains research results written by lecturers, researchers and practitioners. This journal is expected to develop research and make a meaningful contribution to increasing research resources in the field of Information ...