JAM : Jurnal Aplikasi Manajemen
Vol. 11 No. 1 (2013)

The Potential Customer Duration/Visit Characteristic Based on Traffic Source in a Service Provider Web Site

prasetio, Adhi (Unknown)
Hatammimi, Jurry (Unknown)

Article Info

Publish Date
20 Aug 2013

Abstract

 The purpose of this research is to find out if there are any significant duration/visit difference between potential customers who come from direct, search and referral traffic sources in a service provider web site. Sample data were collected from google analytics then analyzed using descriptive statistic and ANOVA. The result shows that duration/visit from referral is the lowest and direct is the highest compare to other traffic sources.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...