Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Vol 5 No 2 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2025

The Influence of Intended Strategy and Emergent Strategy on Open Innovation in Improving the Performance of the Creative Economy Industry in Sounth Sumatra and West Sumatra

Nuraini, Nuraini (Unknown)
Rasmon, Rasmon (Unknown)
Irawan, Candra (Unknown)
Jonnedi, Jonnedi (Unknown)
Supriatiningsih, Supriatiningsih (Unknown)
piliang, arfah (Unknown)

Article Info

Publish Date
01 Aug 2025

Abstract

This study investigates how both planned (intended) and adaptive (emergent) strategies influence the adoption of open innovation and examines their subsequent effects on the performance of creative industries in South and West Sumatra. Employing a quantitative survey of 150 industry participants, the findings reveal that each strategy positively contributes to the implementation of open innovation. Moreover, open innovation acts as a mediating mechanism that enhances business performance. These outcomes underscore the importance of integrating deliberate planning with agile responses to strengthen innovation capabilities and drive organizational success within the creative economy

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Journal Info
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi
Website

Abbrev

ambitek

Publisher

Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Ambitek journals publish the results of qualitative and quantitative research in the fields of: Accounting Science - Financial Accounting - Management Accounting - Tax and Taxation - Banking Accounting - Government Accounting - Small Business and MSME Accounting - Auditing and Auditing - Cost ...