Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Vol. 2 No. 6 (2025): Agustus

PENGUATAN LITERASI VISUAL DAN ESTETIKA BAHASA DALAM PEMBUATAN TOTEBAG ECOPRINT BERBASIS KEARIFAN LOKAL DI DESA SELEMAK

Yelly, Prina (Unknown)
Iqbal Nuari (Unknown)



Article Info

Publish Date
31 Jul 2025

Abstract

The low levels of visual literacy and language aesthetics among the people of Selemak Village hinder the optimal utilization of local potential in creative economic activities. This community service program aims to raise awareness and technical skills among housewives and young women in producing ecoprint tote bags based on local wisdom. The approach used includes Asset-Based Community Development (ABCD) and Focus Group Discussion (FGD), with data collection methods such as observation, semi-structured interviews, and questionnaires. Results show that 87% of participants understood the visual and cultural concepts of ecoprint motifs, and 73% demonstrated improved technical and narrative skills. Participant satisfaction reached a 4.6 out of 5 scale. Despite challenges like limited materials and initial experience, the program successfully enhanced visual literacy, verbal expression, and local creative economic potential through active community participation.

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Journal Info

Abbrev

jpmi

Publisher

Subject

Other

Description

Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal ini memuat hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu antara lain pendidikan, ekonomi, teknik, pertanian, sosial, humaniora, dan komputer. JPMI terbit dua bulan sekali, yaitu Februari, April, Juni, ...