Jurnal Dinamika Ekonomi Syariah
Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah

THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING TRANSPARENCY AND ACCOUNTABILITY OF SHARIA PRODUCT MARKETING

Marsono, Adi (Unknown)
Fitrotus Sa'diyah, Dewi (Unknown)
Moh. Agil Nuruzzaman (Unknown)
Farid Nur Jayanto (Unknown)

Article Info

Publish Date
02 May 2025

Abstract

This study examines the role of Artificial Intelligence (AI) in enhancing transparency and accountability in the marketing of Sharia-compliant products. In the digital era, adhering to Sharia principles in product marketing is essential for maintaining consumer trust. AI plays a pivotal role in automating data analysis, supply chain tracking, and halal compliance verification, ensuring that the information provided to consumers is accurate and transparent. Additionally, AI enables early detection of inconsistencies or deviations in marketing processes, bolstering the accountability of Sharia-based institutions. This research aims to provide insights into how AI integration can reinforce Islamic ethical values, improve operational efficiency, and build market trust in Sharia-compliant products.

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Journal Info
Jurnal Dinamika Ekonomi Syariah
Website

Abbrev

es

Publisher

Institut Agama Islam Pangeran Diponegoro Nganjuk

Subject

Religion Economics, Econometrics & Finance

Description

Jurnal Dinamika Ekonomi Syariah invites scholars researchers and students to contribute the result of their studies and researches in the areas related to Islamic economics Islamic public finance Islamic finance Islamic accounting Islamic business ethics Islamic banking Islamic insurance Islamic ...