Economic Reviews Journal
Vol. 4 No. 3 (2025): Economic Reviews Journal

The Effect of Free Shipping, Online Customer Review, Online Promotion, And Flash Sale on Purchase Decisions n Shopee E-Commerce

Rizky Aprillia Damayanti (Unknown)
Sri Nawangsari (Unknown)

Article Info

Publish Date
29 Jul 2025

Abstract

The purpose of this study is to analyze the effect of free shipping, online customer review, online promotion, and flash sale on purchase decisions in Shopee e-commerce both partially and simultaneously. The analytical methods used are: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, f-test, and coefficient of determination. The testing tool used is SPSS. The data used in this study uses questionnaires distributed to 150 respondents. The testing tool used is SPSS. The results show that partially, free shipping variables, online customer review, and online promotion affect purchase decisions, while flash sale variables do not affect purchase decisions. Meanwhile, simultaneously, free shipping variables, online customer review, online promotion, and flash sale affect purchase decisions.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...