<![CDATA[This study investigates the influence of service quality and product quality on customer satisfaction at PT Mandiri Utama Finance, Buleleng Regency, and explores the broader implication of customer satisfaction as a driver of business profitability. Employing a quantitative approach, data were collected through questionnaires distributed to customers and analyzed using SPSS version 21.0. The analysis involved validity and reliability tests, classical assumption testing, multiple linear regression, goodness-of-fit evaluation, and hypothesis testing. The findings reveal that both service quality and product quality have a positive and significant effect on customer satisfaction. Furthermore, the study highlights that enhancing these quality dimensions is not only essential for improving satisfaction but also contributes to the company’s long-term financial performance by fostering stronger customer relationships and retention.]]>
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