Media Bina Ilmiah
Vol. 20 No. 1: Agustus 2025

ANALISIS KEPUTUSAN KONSUMEN MEMBELI BERAS PREMIUM DAN NON PREMIUM DI KOTA BATURAJA KABUPATEN OKU

Anthony Purawijaya (Unknown)
Yunita Sari (Unknown)
Fifian Permata Sari (Unknown)

Article Info

Publish Date
06 Aug 2025

Abstract

This study aims to analyze consumer decisions in purchasing premium and non-premium rice in Baturaja city. The research method used is a random chance method where consumers who buy premium and non-premium rice are used as samples for analysis. The sampling method used is proportional stratified random sampling with 30 samples of consumers who buy premium rice and 30 samples of consumers who buy conventional or non-premium rice. The results of the study analyzed using logit analysis showed that the variables of premium rice price (X1), rice quality (X2) and rice consumption experience (X2) have a significant effect on the purchase of premium rice by consumers.

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Journal Info
Media Bina Ilmiah
Website

Abbrev

MBI

Publisher

LPSDI Bina Patria

Subject

Humanities Social Sciences Other

Description

Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang ...