Hospitaliti
Vol. 4 No. 1 (2025): Jurnal Hospitaliti

PENGARUH PROMOSI, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN TAMU BOBARA RESTAURANT DI GRAND WHIZ HOTEL MANADO

Wijanarko, Sony (Unknown)
Silape, Tedy V (Unknown)
Walansendow, Deabi Putri (Unknown)



Article Info

Publish Date
30 May 2025

Abstract

This research aims to determine the effect of promotions, service quality and facilities on guest satisfaction at Bobara restaurant at Grand Whiz Hotel Manado. The method used is a quantitative method with survey techniques, where data is collected by distributing questionnaires to 30 respondents who are restaurant guests. The independent variables in this research are promotion, service quality and facilities, while the dependent variable is guest satisfaction. Data analysis was carried out using multiple linear regression to test the relationship and influence between variables. The research results show that the three independent variables have a positive and significant effect on guest satisfaction at Bobara restaurant, both simultaneously and partially. These findings indicate that effective promotional strategies, good service and comfortable facilities contribute significantly to increasing restaurant guest satisfaction. The results of this research provide input for restaurant management to further improve promotional strategies, service quality and good facilities focused on increasing guest loyalty. Keywords: Promotion, Service Quality, Facilities, Guest Satisfaction

Copyrights © 2025






Journal Info

Abbrev

jh

Publisher

Subject

Social Sciences

Description

Jurnal Hospitaliti adalah jurnal yang memuat hasil-hasil studi tentang perhotelan baik teori maupun praktek ataupun konsep perencanaan, pengelolaan dan pengembangan industrri perhotelan termasuk segala sesuatu yang berhubungan dengan oprasional industry perhotelan misalnya sistem informasi kantor ...