<![CDATA[The increase in entrepreneurial intentions among students is a significant trend that reflects broader shifts in the economy and education. This study aims to examine the impact of e-commerce utilization and self-efficacy on the entrepreneurial intentions of students at the Faculty of Economics and Business, University of Lampung. Using a quantitative approach, primary data was collected through questionnaires distributed to 237 students. The analysis was conducted using simple linear regression to evaluate the relationship between the variables of e-commerce utilization, self-efficacy, and entrepreneurial intentions. The results of the study indicate that both e-commerce utilization and self-efficacy have a positive and significant impact on the entrepreneurial intentions of students at FEB University of Lampung. Based on these findings, it is recommended that students actively participate in activities that enhance their understanding and skills in e-commerce, strengthen self-efficacy, and explore potential opportunities in the entrepreneurial field.]]>
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