Journal of Management and Bussines (JOMB)
Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)

Analisis Segmentasi untuk Menentukan Kebutuhan Sumber Daya Manusia Di Bidang Tenaga Kerja Outsourcing Industri Pengiriman dengan Menggunakan Metode K-MEANS

Ganang Kartiko Aji (Unknown)
Ahmad Ilham Bachrie Harahap (Unknown)
Mufti Kusuma Firdaus (Unknown)
Jerry Heikal (Unknown)



Article Info

Publish Date
14 Aug 2025

Abstract

This study aims to identify the segmentation of outsourced workforce needs in the shipping industry to support a more effective recruitment strategy at PT FOC Indonesia. The research method used is K-Means Clustering, with a secondary data analysis approach from 120 workers categorized by age, marital status, job title, and country of employment. The results indicate seven main workforce clusters, each representing specific personas such as Experienced Captains, Engineers, and Electrical Specialists, as well as market preferences such as Korea, Japan, and China. The conclusion of this study is that data-driven workforce segmentation can assist companies in developing recruitment strategies, reducing turnover, and increasing the efficiency and competitiveness of the Indonesian workforce in the global market.   Keywords: K-Means, Workforce Segmentation, Shipping Industry, Outsourcing, Manning Agency

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Journal Info

Abbrev

JOMB

Publisher

Subject

Description

Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi ...