<![CDATA[RSUD Bandung Kiwari is a hospital owned by the Bandung City Government which was previously named the Bandung City Mother and Child Special Hospital (RSKIA) and is registered with the Indonesian Ministry of Health. In 2019-2020 RSUD Bandung Kiwari experienced a decrease in visits, but in 2021-2022 RSUD Bandung Kiwari experienced an increase in return visits. Purpose is analyze the health service marketing strategy at Bandung Kiwari Hospital in 2023. Research method is qualitative descriptive. Data collection techniques use interview, observation and documentation. There were seven informants consisting of four key informants and three secondary informants. The hospital continues to maintain the quality and add new services needed by the community. The services Bandung Kiwari Hospital are more oriented towards Type B General Hospital, prices are set in accordance with Perwal/175/2018, the place is in the middle of Bandung City, promotions are carried out using all the updated media.]]>
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