Jurnal Ekonomi dan Manajemen Indonesia
Vol 18 No 2 (2018)

Pengaruh Bauran Pemasaran, Pelayanan Terhadap Keputusan Pembelian Telepon Seluler (Studi Kasus Toko Bina Mitra Usaha Desa Cipari Makmur)

Muniroh, Muniroh (Unknown)
Sabtohadi, Joko (Unknown)
Abdullah, Rahim (Unknown)

Article Info

Publish Date
04 Jun 2022

Abstract

Abstract:The purpose of this research is to know variable influence the product , the price of , and services of the decision of the purchase , either simultaneously or partial .The study is done in the form of survey , by adopting both explanation reseach .Variable products , have a negative influence insignificant of the decision of the purchase .While variable prices and service significant have had a positive impact of the decision of the purchase .Then the product , the price of , and services jointly significant on variables customer satisfaction . Keywords; The Product, The Price, Service, Decision The Purchase

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Journal Info
Jurnal Ekonomi dan Manajemen Indonesia
Website

Abbrev

jemi

Publisher

Universitas Kutai Kartanegara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields ...