Journal of Business Studies and Management Review
Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025

The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung)

Reza Daradinanti (Unknown)
Diana Sari (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study investigates the influence of e-wallet usage in triggering impulse buying behavior in Generation X and Generation Z consumers in Bandung. Through a comparison of the two generational, the research aims to identify the key drivers that enhance impulsive purchasing tendencies facilitated by digital wallets. Data was collected through surveys, and statistical analysis was performed to validate the hypothesis that e-wallet features such as usability and compatibility significantly affect impulse buying. The findings highlight key differences between Gen X and Gen Z in their use of e-wallets and their resultant impact on consumer purchasing behaviors.

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...