Jurnal Media Ekonomi (JURMEK)
Vol 30 No 2 (2025): Jurnal Media Ekonomi (JURMEK) Agustus

ANALISIS SEGMENTASI DEMOGRAFIS DAN PSIKOGRAFIS NASABAH BANK SYARIAH INDONESIA DI KOTA PALEMBANG

Effendi, Muhammad Riska Maulana (Unknown)

Article Info

Publish Date
15 Aug 2025

Abstract

This study was conducted to analyze the influence of customer demographic and psychographic segmentation on service selection at Bank Syariah Indonesia in Palembang City. The analysis used a non-probability sampling method, involving one hundred customers, whose data was collected through a questionnaire over a one-month period. The raw data was processed using regression and correlation approaches to determine the relationship and influence of these two segmentations on Bank Syariah Indonesia's services in Palembang City. The results showed a regression coefficient of 0.479 for demographic segmentation and 0.265 for psychographic segmentation, with a correlation of 0.832 and a coefficient of determination of 0.693.

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Journal Info
Jurnal Media Ekonomi (JURMEK)
Website

Abbrev

jurmek

Publisher

Universitas Bina Insani

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Media Ekonomi (JURMEK) menerbitkan artikel tentang Ilmu Ekonomi dari berbagai sudut pandang, yang meliputi studi literatur dan studi lapangan. Jurnal ini menempatkan empatis pada aspek-aspek yang berkaitan dengan: 1. Manajemen Sumber Daya Manusia, 2. Pengelolaan Keuangan, 3. Manajemen ...