Journal of Social Commerce
Vol. 5 No. 3 (2025): Journal of Social Commerce

Gen Z Digital Investment Intentions: An Analysis of Financial Literacy, Social Media, and Privacy Issues

Utami, Sri Endar (Unknown)
Astungkara, Agni (Unknown)
Mahesti, Triloka (Unknown)
Ciptaningtias, Arum Febriyanti (Unknown)



Article Info

Publish Date
28 Sep 2025

Abstract

Economic uncertainty is inevitable for every individual, including Generation Z. One way to deal with this economic uncertainty is through financial planning, which also includes investment activities. This study aims to investigate the role of financial literacy, social media, and privacy concerns on investment intentions. This study involved 206 respondents who were Generation Z students in Semarang City, Indonesia. The results showed that financial literacy and the role of social media have a positive influence on Generation Z's intention to invest in digital platforms, while privacy concerns negatively affect their intention to invest in digital platforms. However, this study was unable to show a moderating relationship between privacy concerns and the role of social media and investment intentions in digital platforms.

Copyrights © 2025






Journal Info

Abbrev

jommerce

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Social Commerce with ISSN 2809-9303 (Online) and 2809-929X (Print) is an international journal published by Celebes Scholar pg. The Journal of Social Commerce aims at providing platform for scholars, researchers, practitioners, professors, and students to publish their literary work in ...