Safari : Jurnal Pengabdian Masyarakat Indonesia
Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia

Transformasi Gang Sempit Menjadi Sentra UMKM: Model Pemberdayaan Masyarakat Go Global, Go Digital, Go Green di Kelurahan Duren Tiga

Rina Ekawati (Unknown)
Dadan Abdan Sakur (Unknown)



Article Info

Publish Date
28 Jul 2025

Abstract

Narrow alleys in urban areas are often neglected despite their potential to be developed into productive economic spaces. This community service program aims to transform narrow alleys in Duren Tiga Village into UMKM centers implementing the concept of "go Global, go Digital, go Green" to increase beneficiary income and expand multi-stakeholder cooperation. The method used is a participatory approach based on social mapping, Café Mini Forest infrastructure development, capacity building through business skills training, product innovation, digital marketing, sanitation-hygiene, halal certification processes, and continuous mentoring. The program results demonstrate successful transformation of narrow alleys into productive community gathering and socializing spaces. Eight out of nine UMKMs successfully obtained halal certification, innovative product diversification based on passion fruit was created, digital marketing strategies were implemented through social media, and participation in the regional PERTIWI Exhibition Dekafy Fest 2025. The program successfully transformed the approach from charitable assistance to sustainable productive empowerment, although it has not yet changed the quality of life of beneficiaries completely and opens opportunities for future program development.

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Journal Info

Abbrev

safari

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Public Health Other

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal SAFARI memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam ...