Journal of Applied Business and Technology
Vol. 6 No. 3 (2025): Journal of Applied Business and Technology

Implementation of Digital Technology by Women Entrepreneurs in Singkawang City

Larasatie, Retno (Unknown)
Prasetyani, Dwi (Unknown)
Sarjiyanto, Sarjiyanto (Unknown)



Article Info

Publish Date
29 Sep 2025

Abstract

Business success can increase the country's economic growth and the contribution of women in the MSME sector is 64% of the total MSMEs. Singkawang City has 39,747 women entrepreneurs who affect the welfare of the community. However, there are obstacles and limitations so that women entrepreneurs are considered not successful enough in a business. The implementation of digital technology in business is considered to be able to facilitate women entrepreneurs in facing obstacles and can provide flexibility to balance the roles and responsibilities that women have. This study aims to look at the implementation of digital by women entrepreneurs in Singkawang City with a descriptive quantitative approach by 185 respondents. This study found that the use of Whatsapp dominates the implementation of digital technology in women entrepreneurs in Singkawang City where 185 women entrepreneurs in Singkawang City use Whatsapp in their business processes. In addition, the average women entrepreneur in Singkawang City uses 3 to 4 combinations of digital technology where the most widely used combinations are Whatsapp, Facebook, Instagram and Tiktok in their business.

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Journal Info

Abbrev

JABT

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JABT (Journal of Applied Business and Technology) is a media for exploration and discussion about Business Management and Technological problems arised in the society. It includes scientific articles in the form of research results, theory application, analytical studies, and literature studies on ...