<![CDATA[This community engagement initiative addresses the critical challenge of limited digital literacy and skills among Micro, Small, and Medium Enterprises (MSMEs) in Kenteng Village by implementing a targeted training program on the utilization of Canva as a modern promotional tool. Employing a mixed-methods approach, the study combines observational techniques, needs assessment, and participatory training sessions that integrate theoretical frameworks on digital transformation with hands-on practice in Canva. The results demonstrate a statistically significant improvement in participants' knowledge and practical skills, enabling them to independently design promotional materials such as catalogs, posters, and social media content. The intervention serves as a strategic catalyst for enhancing product visibility, competitive advantage, and digital adaptability among Kenteng Village MSMEs. These findings underscore the importance of context-specific digital literacy programs in fostering sustainable economic growth in rural communities.]]>
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