Bricolage : Jurnal Magister Ilmu Komunikasi
Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023

Analysis of organizational culture and climate for fast moving consumer goods in company X Bandung branch

Effendy, Amalia Syafira (Telkom University)
Lestari, Martha Tri (Telkom University)



Article Info

Publish Date
29 Sep 2025

Abstract

Organizational culture serves as the foundation of shared values and beliefs, significantly influencing the formation of organizational climate. Effective organizational communication contributes to a positive work environment, ultimately impacting employee performance and satisfaction. This study aims to analyze how organizational culture shapes the corporate climate in an FMCG company’s Bandung branch. Using a qualitative approach within an interpretive paradigm, this research explores how the company’s core values integrity, collaboration, innovation, respect, and excellence affect employees' perceptions of their work environment. Data collection techniques include literature review, observation, and in-depth interviews with employees across different organizational levels. The findings reveal that a strong organizational culture, characterized by open communication and a trust-based work system, plays a crucial role in fostering a positive organizational climate. The absence of a formal attendance system in this company demands high levels of responsibility and honesty among employees, reinforcing their sense of ownership towards the company. Additionally, an informal yet professional work relationship enhances collaboration and innovation among employees. With a flexible and creativity-driven work culture, the company successfully establishes a positive organizational climate that boosts employee motivation and productivity. Amidst the intensifying competition in the FMCG industry, these findings offer valuable insights for companies in managing their organizational culture to maintain competitive advantage. This study also provides practical implications for organizations seeking to implement their workplace culture and climate.

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Journal Info

Abbrev

bricolage

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on ...