JDM (Jurnal Dinamika Manajemen)
Vol 4, No 2 (2013): September 2013 (DOAJ Indexed)

Fungsi Public Relations dalam Menjalankan Aktivitas Corporate Social Resposibility

Sukoco, Iwan (Unknown)



Article Info

Publish Date
19 Sep 2013

Abstract

The purpose of this research is to study the function of Public Relations (PR) in carrying out the activities of corporate social responsibility (CSR). This study also examines whether the PR function involves implementation, development, dissemination and promotion and CSR activities to support the achievement of corporate goals. The method used in this study is qualitative methods by implementing the design of case studies. The data were collected through in-depth interviews, documentary studies, and participant observation. The Respondents in this study are the stakeholders in PT Telekomunikasi Indonesia Area III West Java and Banten. The result of this study indicates that the PR function can work synergizely with CSR to support the achievement of corporate goals. CSR activities can support the function of PR in creating a positive image and foster a harmonious relationship.

Copyrights © 2013






Journal Info

Abbrev

jdm

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge ...