JDM (Jurnal Dinamika Manajemen)
Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)

Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance

Sayekti, Teguh Iman (Unknown)
Soliha, Euis (Unknown)



Article Info

Publish Date
12 Dec 2016

Abstract

This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven). The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs performance through network capability.

Copyrights © 2016






Journal Info

Abbrev

jdm

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge ...