Journal of Community Service (Abdisci)
Vol 3 No 4 (2026): Vol 3 No 4 Tahun 2026

EMPOWERMENT OF THE CIDAHU VILLAGE COMMUNITY THROUGH RE-BRANDING OF OPAK MSMES AS OVOP PRODUCTS AND THE CREATION OF STREET GANG SIGNS IN KKN-T ACTIVITIES OF GUNUNG JATI INDEPENDENT UNIVERSITY

Bayu Rayhan Syawaludin (Universitas Swadaya Gunung Jati)
Ocha Aulia Marsinda (Swadaya Gunung Jati University, Cirebon, Indonesia)
Misbak Misbak (Swadaya Gunung Jati University, Cirebon, Indonesia)
Maslahatul Mahmudah (Swadaya Gunung Jati University, Cirebon, Indonesia)
Rifqi Faijar (Swadaya Gunung Jati University, Cirebon, Indonesia)
Rijal Ardhi Purnama (Swadaya Gunung Jati University, Cirebon, Indonesia)
Steven Julianto (Swadaya Gunung Jati University, Cirebon, Indonesia)
Firlyana Frischa Nabilla (Swadaya Gunung Jati University, Cirebon, Indonesia)
Dwi Setiawan Julianto (Swadaya Gunung Jati University, Cirebon, Indonesia)
Mohammad m.indrawan6@gmail.com Indrawan (Unknown)
Fikri Izzan Al-Anshah (Swadaya Gunung Jati University, Cirebon, Indonesia)
Melinda Affrina Saputri (Swadaya Gunung Jati University Cirebon, Indonesia)
Nur Wulan Imadri (Swadaya Gunung Jati University, Cirebon, Indonesia)
Ageng Fitra Aidin (Swadaya Gunung Jati University, Cirebon, Indonesia)



Article Info

Publish Date
24 Sep 2025

Abstract

Background. The Thematic Real Work Lecture (KKN-T) of Universitas Swadaya Gunung Jati is an implementation of the Tri Dharma of Higher Education, which focuses on community service. This activity was conducted in Cidahu Village, Cidahu District, Kuningan Regency, in response to the need to enhance the identity of local products and improve the village environment. Methods. The main goal of the program is to empower the community through the rebranding of Opak MSMEs as a village flagship product (One Village One Product / OVOP) and the installation of street signs to improve order and accessibility of the area. Methods. The methods used include field observation, questionnaire distribution, and participatory discussion. Result. The results of the activity show that there is an improvement in the image of MSME products through the creation of logos, and new packaging designs. The installation of street alley signs facilitates the mobility of residents, provides clarity of direction, strengthens village identity, and improves traffic safety. Conclusion. In conclusion, KKN-T activities not only contribute to local economic development but also improve environmental governance based on community participation. Implication. The implication of this activity is the need for continuous support and assistance from various parties so that the benefits produced can continue to grow and have a long-term impact on the welfare of the people of Cidahu Village.

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Journal Info

Abbrev

abdisci

Publisher

Subject

Other

Description

Journal of Community Service (Abdisci) merupakan peer-reviewer jurnal multidisipliner yang mempublikasikan artikel-artikel hasil kegiatan pengabdian pada Masyarakat dan atau temuan teknologi tepat guna yang dapat dimanfaatkan oleh ...