Journal of Management and Entrepreneurship Research
Vol. 6 No. 3 (2025)

From Perception to Purchase: How Anthropomorphism Shapes Buying Intentions through Product Knowledge

Fahrais Zahrudy (Universitas Gadjah Mada, Indonesia)
Tarysha Aulya Putri Rany (Universitas Gadjah Mada, Indonesia)

Article Info

Publish Date
03 Sep 2025

Abstract


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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...