Journal of Ekonomics, Finance, and Management Studies
Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Keputusan Pembelian Produk Skincare: Pengaruh Brand Image, Labelisasi Halal, dan Electronic Word Of Mouth

MH Ainulyaqin (Unknown)
Adrianna SR (Unknown)
Listian I. Achmad (Unknown)
Sukron Mamun (Unknown)
Fatmawati (Unknown)

Article Info

Publish Date
03 Oct 2025

Abstract

This study aimed to determide how much brand image, halal labeling, and electronic word of mouth influenced purchasing decisions. The research method used in this research is quantitative with a descriptive approach. The data used in this study obtained by distributing questionnaires to 100 MS Glow skincare comsumers located in Karawang Regency. The data was processed using SmartPLS 4.0 application. The results of this study indicated that brand image had a positive influence significantly to purchasing decisions, the halal labeling has a positive and significant influence on purchasing decisions, and electronic word of mouth have an influence on purchasing decision.

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Journal Info
Journal of Ekonomics, Finance, and Management Studies
Website

Abbrev

elmal

Publisher

Universitas Muhammadiyah Gresik

Subject

Religion Economics, Econometrics & Finance

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...