Pengaruh Orientasi Kewirausahaan dan Manajemen Kualitas terhadap Kinerja UMKM melalui Inovasi Terbuka

Saputra, Reynaldhy (Bunda Mulia University)
Hosen, Chandra (Bunda Mulia University)

Business Management Journal Program Studi Manajemen
Vol 21, No 2 (2025): Business Management Journal

SME performance is a crucial indicator for measuring business success, as it reflects the extent to which goals and plans have been achieved. This study aims to examine the influence of Entrepreneurial Orientation (EO) and Total Quality Management (TQM) on SME’s Performance, both directly and through the mediating role of Open Innovation (OI). The research was conducted on 85 small-scale barbershop SMEs in West Jakarta. Data were collected using a probability sampling method via questionnaires and analyzed using the Smart-PLS Version 4 application. The analysis techniques included Outer Model and Inner Model testing. The findings indicate that EO has a significant effect on SME’s Performance, while TQM does not show a statistically significant influence. However, OI significantly mediates the relationship between EO and SME’s Performance, as well as between TQM and SME’s Performance. These results highlight the importance of open innovation as a mediating mechanism that enhances SME performance, particularly in the service sector.